The power of social proof
From a 2010 Wall Street Journal article:
The second paper described a study involving public-service messages hung on the doorknobs of several hundred middle-class homes in San Marcos, Calif. All urged residents to use fans instead of air conditioning, but they gave different reasons for doing so.
Some residents learned they could save $54 a month on their utility bill. Others, that they could prevent the release of 262 pounds of greenhouse gases per month. A third group was told it was the socially responsible thing to do. And a fourth group was informed that 77% of their neighbors already used fans instead of air conditioning, a decision described as “your community’s popular choice!”
Meter readings found that those presented with the “everyone’s doing it” argument reduced their energy consumption by 10% compared with a control group. No other group reduced energy use by more than 3% compared with the control group.
Thus we see that logical arguments for using fans instead of air conditioning, even the very powerful logical argument that you could save $54/month, failed to have a significant change on behavior. But a message about what other people are doing (which may not have even been true as far as we know) caused a 10% reduction in energy use.
Thus we see that the way to influence people is not by logical arguments, but to convince them that other people are doing what you want them to do.
Liberals understand social proof better than conservatives. Showing cool gay characters in popular TV shows, with no special message, was massively more effective in mainstreaming acceptance of gays than any number of op-eds in newspapers trying to explain why it’s morally wrong to deny gays the “right” to marriage.
The whole global warming scam is based on convincing people that there’s a “consensus” about global warming, and you’re part of the minority of stupid people if you don’t get with the program.
Humans have obviously evolved to value social proof more than logic. Evolution favors those who have the most children and the most grandchildren, and not those who have the correct beliefs (so long as incorrect beliefs don’t prevent you from having children and grandchildren).
The way to convince people of the truth of HBD, or anything else for that matter, is not to make logical arguments, but to try to make people believe that HBD is what other people believe. The following advice was previously written, and it’s still good advice:
The only way to spread the truth of HBD is, ironically, to lie a little. You need to make up stories which demonstrate to people that belief in HBD is common, but just suppressed. And that such belief is not common among skinheads, but rather among smart people, people just like you, people who vote for Democrats and who recycle and eat organic food.
A story about how you used to believe that HBD was racist nonsense because that’s what your sociology professors said when you attended Brown, but then you had doubts so you were motivated to discover the truth, and now you hide it from everyone because you don’t want to lose your job at the art museum, but you once discussed the topic with your closest friend while you were drunk, and you discovered that he also believed in HBD but also kept it a secret. A story like this is a hundred times more potent then quoting facts from The g Factor.
Use the power of sock puppets. Don’t get into online arguments with people. It’s much more powerful to simply log in as a different user and say that you agree with your other persona, but you would only say so on the internet or you would be fired from your job as a school teacher. This creates the illusion that many people believe in HBD.