Trump Steaks, Trump ties, Trump Vodka, Trump Mortgage, etc.
Trump started out making his money in real estate development: actually building big buildings.
Then he got into luxury hotel management.
Then he got bored with that stuff and ventured into reality TV and any side business that would allow him to put his name on something else. While Trump made for a surprisingly effective reality TV actor, those side businesses are all outside of his core competencies in real estate, and additionally they are pretty tacky and prole. Who wants to eat a steak named after a billionaire real estate developer?
I think this all indicates some Trump personality flaws. There’s a lack of wisdom and a lack of focus on his core business competencies. I might say that Trump is narcissistic for wanting to have all this stuff named after himself, but in fact he shares this with many other rich people, except that other rich people take an upper-class road to getting stuff named after themselves by donating to universities (real universities), hospitals and museums. And in fact, when proper upper-class people get bored with running their businesses, they turn to philanthropy as a hobby. And if not that, then other hobbies that keep themselves out of the public spotlight. I still remember the documentary movie where you see Jamie Johnson’s dad quietly painting his landscapes while ensconced in the privacy of his mansion, while being frustrated with his son for putting himself in the public spotlight by being involved in a movie project. He advises his son to get involved in a more proper hobby business like dealing in rare books.
This leads us to the real reason why Romney hates Trump. It’s because Trump is PROLE.