Jeb Bush endorses Cruz, what does it mean?
I find it hard to believe that Jeb is acting without the tacit collusion of the GOPe.
Therefore, the GOPe had decided that anyone-but-Trump means support Ted Cruz. Once they start endorsing Cruz it will be hard to walk that back at the convention and bring in some moderate white-knight savior (like Susana Martinez).
And everyone knows that Cruz will lose the general election unless Hillary has a stroke between now and November, and even then Cruz still might lose. So they prefer to lose with Cruz than possibly win with Trump. (Unless they believe that Trump can’t possibly win the election because he’s so low class; the exact reasoning they used back in 2015 about Trump winning the nomination. It’s hard to know if they believe this or not; the GOPe does have an established track record of going back to the same logic that has failed them over and over again. Also, there are those in the GOPe who possibly think that McCain and Romney lost because they weren’t conservative enough; if only a REAL conservative could somehow be nominated then they could finally win the general election, because everyone knows that swing voters are more conservative than Republican primary voters who never seem to vote for the most conservative candidate.)
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Does this endorsement actually help Cruz at all? I find it doubtful that there are very many Trump supporters who will suddenly switch over the Cruz because someone they never liked in the first place is endorsing Cruz.
Jeb’s endorsement is aimed at Kasich supporters, telling them to abandon their moderate guy who has no chance of winning another state and vote for Cruz who can stop Trump who is the much greater evil than Cruz. I suppose there are some would-be Kasich voters who would be moved to switch to Cruz based on endorsements from people like Bush and Romney.