Lion of the Blogosphere

SWPL salt

I was at a farmers market on Saturday and I saw “gourmet” salt being sold for $7 for 1.5 ounce.

I believe you can buy a whole pound of salt at the supermarket for less than a dollar, which means that the SWPL salt is at least 70 times as expensive as regular supermarket salt.

I am almost certain that in a blind taste test, SWPLs would not be able to tell the difference between food cooked with SWPL salt and food cooked with regular poor-people salt.

I also believe that there is a high correlation between people who buy ridiculously overpriced SWPL salt and people who will vote for Hillary Clinton and who HATE Donald Trump. Trump supporters used the economical supermarket salt.

Written by Lion of the Blogosphere

August 1, 2016 at 12:26 pm

Posted in Bobos

76 Responses

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  1. Yes but was it pink?


    August 1, 2016 at 12:28 pm

    • The pink is from iron and heavy metals contamination. People pay extra for salt that is provably bad for you. Somebody did a toxicology report on that swpl “Himalayan Salt” people pay a lot for and it was LOL worthy.

      I for one can’t tell the difference between the mined salt and the sea salt people pay more for. The mined salt *is* sea salt; it’s just from ancient seas.


      August 1, 2016 at 2:26 pm

      • They should market it as Ancient Sea Salt.


        August 2, 2016 at 1:25 am

  2. Yes of course, but what product would show the most perfect correlation with voting? I’d say kale.

    Explainer 21

    August 1, 2016 at 12:31 pm

    • “what product would show the most perfect correlation with voting? I’d say kale.”

      ORGANIC kale. FTFY.


      August 1, 2016 at 3:05 pm

    • Kale is delicious. And I always vote.

      The largest market for Kale and the closely Collard Greens is in the reliably Republican states of the southeast.


      August 1, 2016 at 5:32 pm

      • Also, Mexicans don’t eat kale or collards. Seldom have I seen either in a regular market anywhere in Mexico. There’s lots of chard and spinach and cabbage, but no kale at all. And quelites, varro, quintoniles, huazontles, and other delicious greens are everywhere, but no kale.


        August 1, 2016 at 5:36 pm

  3. I have friends that have started a “gourmet smoked salt” company. When you don’t have kids, this is what you do. Yes, they are pro-Hillary.


    August 1, 2016 at 12:33 pm

    • That reminds me of the parody video on YouTube for artisan drinking water, and of another one for artisan firewood.


      August 1, 2016 at 4:39 pm

      • Artisanal drinking water? Artisanal drinking water. I bought a box of it once, and you could get the same effect by dissolving a tenth of a maple candy in a glass of tap water.

        (See also: Smartwater, Fiji, Voss.)


        August 2, 2016 at 12:43 am

    • There’s nothing more noxious than jumping on a pretentious bandwagon. The mere mention of gourmet, artisan, organic or gluten free puts me off. But I’ve started adding kale to my daily salad in spite of that because it really does have an outstanding nutritional profile. Of course, the kale I buy comes in a big bag from Aldi’s. There’s no way I’d overpay for kale, salt or anything else without a good reason.


      August 1, 2016 at 4:43 pm

      • Portuguese kale soup is terrific and was around decades before kale became trendy.



        August 1, 2016 at 8:15 pm

  4. It might be that “sea salt”, that has larger crystals and indeed tastes a little differently than more fine-grained table salt.


    August 1, 2016 at 12:35 pm

    • I buy the course sea salt cause I think it tastes better. I buy mine from costco.


      August 1, 2016 at 1:45 pm

      • Another word for course sea salt could be Kosher Salt. Both are minimally refined with large pellets. I don’t see any differences.


        August 1, 2016 at 2:24 pm

    • Right. I buy sea salt and pour it into a grinder. My salt and pepper grinders come from Le Creuset, and I support Trump.


      August 1, 2016 at 1:51 pm

    • Just buy Morton’s Kosher salt if you want thicker grain.


      August 1, 2016 at 2:08 pm

    • Sea salt or kosher salt doesn’t have iodine added. Iodine is an essential nutrient, but you’re getting plenty from your dairy, fish, and beans. Pregnant women and small children need more and childhood deficiency permanently affects adult IQ. Iodine, which is incredibly cheap, is added to most salt to ensure adequate levels.

      So we add it to the cheap salt. You will pay 2-3x more for the iodine-free salt in your grocery. At high temperatures encountered in baking, heavily iodized salt leaves a distinct off flavor, so you should not use it if you do any baking. But then you need to make sure small children are getting their iodine somewhere.

      American salt distributors have been dropping the iodine level in salt as a compromise with household bakers for decades. I’m allergic to iodine and I have no reaction to the minuscule levels in American table salt. Still, bakers won’t use it.


      August 1, 2016 at 5:16 pm

    • So we add it to the cheap salt.

      Or you can choose sea salt brands include Iodine. Either way easily solves the iodine deficiency. The benefit of including sea salt is that it contains essential minerals and metals like selenium which have positive associations to health.

      You will pay 2-3x more for the iodine-free salt in your grocery.

      Still a multi-year supply should cost less than $30. Unless an artisan brand targeted at SWPLs tricks you into spending more money for less salt…

      The Undiscovered Jew

      August 1, 2016 at 5:50 pm

  5. My mother-in-law bought us some SWPL truffle salt a year back, and it’s awesome. She also bought me some SWPL unflavored salt and it’s pretty much just salt.


    August 1, 2016 at 12:42 pm

  6. Anything deemed prole in Manhattan is really for its NAM demographic, even salt. Anyone considered young and White, and now lives in Manhattan, usually don’t shop at the regular supermarkets. Reading a few comments of food stores, their complaint was the lack of organic fare.

    Correct, most Whites who live in Manhattan, will not be voting for Trump.


    August 1, 2016 at 12:51 pm

    • O/T but related to food:

      Avenue C in the East Village, has this pricey sandwich shop for SWPLs, that is next to a 99 cent Pizza Shop for NAMs.

      Look at the voluminous reviews of the SWPL establishment on Yelp, by their loyal SWPL customers:

      And next door is its neighbor, which attracts mostly a NAM demographic, because it’s crap pizza and dirt cheap.

      Notice the paucity of reviews. Most SWPLs do not eat in this place.

      NYC is the greatest cesspool in the world!


      August 1, 2016 at 1:12 pm

      • And yes, NAMs are an eyesore, and so are the disgusting businesses that attract them.


        August 1, 2016 at 2:18 pm

      • I know! People actually pay me to live here. What is the world coming to!

        I live in a videogame dungeon

        August 1, 2016 at 2:21 pm

      • I’m scratching my head as to what would happen, if all these SWPL types discover this blog and read about their NAM neighbors. I get a feeling that many would leave Manhattan and deflate NYC’s real estate bubble. But then again, I may be wrong. Hypocritical morons like Bill de Blasio promised affordable housing for his beloved NAMs alongside these wealthy hedonists yet haven’t really delivered.

        In other industrialized countries, dingle berries like this doofus, would be point blank in broad daylight for being a moron.


        August 1, 2016 at 7:32 pm

      • you have a literacy confound there

        dried peanuts

        August 1, 2016 at 4:02 pm

      • Wow, Avenue C? I remember when Zum Schneider and 9C were the only reasons to go down there….


        August 1, 2016 at 4:18 pm

      • I know! People actually pay me to live here. What is the world coming to!

        Middle class and above strivers, who grew up in the suburbs, are the mostly likely proponents of the Manhattan life. Another criteria is being Jewish. Many Jews could never live anywhere else, to save themselves.


        August 1, 2016 at 8:51 pm

  7. Wrong, Trump supporters use Bacon Salt!


    August 1, 2016 at 1:00 pm

  8. The other day I bought my kid some Eggo waffles and found myself wondering if proles, on average, give their children healthier diets than SWPLs. My kid usually eats Trader Joe’s brand waffles, which have little nutritional value. The Eggos are fortified with all kinds of stuff. A lot of foods contain iodine, but it’s normally added to table salt to ensure that most people–particularly kids whose brains are developing–aren’t iodine deficient. Are SWPL kids who eat sea salt getting enough iodine? Most pediatricians today don’t recommend giving kids vitamins.

    Horace Pinker

    August 1, 2016 at 1:08 pm

    • Waffles are mostly pure carbohydrates. It would be better to feed your kid breakfasts with more protein, like eggs.

      Lion of the Blogosphere

      August 1, 2016 at 1:56 pm

      • Steak & eggs. Start ’em at 18 months.

        I buy Morton’s salt, which you can get two for a buck at Rite Aid.

        You should do a post on which drug store chain is the proliest – I say Rite Aid. They have disgustingly cheap candy, often 59 cent sale bars, unlike CVS, which never has candy on sale. Duane Reade is in the middle. But never as cheap at Rite Aid.


        August 1, 2016 at 3:34 pm

      • You can’t do that every day. Kids would revolt if given eggs all the time. Yes I know there are multiple ways to prepare mother tried them all.

        Mrs Stitch

        August 1, 2016 at 4:40 pm

      • Waffles are one of the few snacks we give him and I’m not worried about a little junk in his diet. I wish the kid would eat eggs. He’s a very picky eater and I can’t get him to eat eggs or any kind of meat.

        Horace Pinker

        August 1, 2016 at 5:09 pm

      • Waffles dripped in syrup, bacon/sausage and eggs, were a basic breakfast staple, for many of us growing up.


        August 1, 2016 at 8:54 pm

      • Aren’t waffles made with eggs? So is french toast.

        I think bacon and eggs is one the best things we can eat. The protein fills you up more than cereal and waffles or bread. Protein also burns easier than carbs.

        We get all the nutrients we need in this society. We don’t have to worry about itt for the most part.

        A friend asked the doctor if he should take vitamins and he said people who eat out of dumpsters get all the nutrition they need.


        August 1, 2016 at 9:00 pm

    • “The Eggos are fortified with all kinds of stuff.”

      Food fortification is a BIG problem. It leads to much higher levels of iron than are good for you, among other things. Read Mangan on the iron fortification problem. And food fortification is likely a significant part of our fatties everywhere situation.

      In short, packaged food is essentially poison no matter what the “vitamin content” stamped on the box, produced by large food conglomerates that use and abuse you, and then fight for open borders so they can (1) get cheap workers and (2) bring in more consumers who can buy their garbage food with food stamps and whatever else.

      I would be curious to see what percentage of things like Eggos and Hot Pockets are purchased with food stamps.


      August 1, 2016 at 2:56 pm

  9. Other than any texture difference from grain size, the strongest case I’ve heard is for the effect of iodized vs. uniodized salt, with the iodine having a metallic taste. Other people claim it doesn’t exist.

    I feel like I can notice it when I cook pasta, but it may be in my head. Haven’t attempted a blind taste test.

    Of course, the iodized table salt is going to be the healthiest for you, since it has the iodine. I suspect most people buying weird salts are convinced that they’re more natural and therefore healthy.

    Now kale, on the other hand, is objectively good for you. It’s less ideological/cult-like than having strong views about imperceptible differences in salt.


    August 1, 2016 at 1:15 pm

    • For cheap, large grain, uniodized salt, you can just buy the big box of kosher salt at the supermarket for very nearly the same price as the cheapest salt. Iodine supplimentation only matters if you live somewhere with iodine deficient soil.


      August 1, 2016 at 2:18 pm

    • No, you need the iodine. Without it ppl develop thyroid problems.


      August 1, 2016 at 11:15 pm

  10. Himalayan salt from Pakistan? It’s pink because it contains rust. People pay good money in order to eat rust.


    August 1, 2016 at 1:22 pm

    • This place in Manhattan has artisanal/organic salt. SWPL certified indeed!

      Here’s their salt from Pakistan:


      August 1, 2016 at 2:31 pm

    • It’s pink because it contains rust. People pay good money in order to eat rust.

      They’ve tricked them into paying top dollar for salt poisoned with third world industrial pollutants by labeling their product as ‘organic’.

      The Undiscovered Jew

      August 1, 2016 at 5:54 pm

  11. I think it is the same people that buy AudioQuest Everest 4′ speaker cable with full range PSS silver 9 gauge counter spiral octo helixes for $1500 (on sale, regular price $3450).

    On the other hand, if you are a billionaire you can consider the Purist Audio Dominus Interconnect with advanced metallurgical alloys. A 1 meter cable is only $5550.

    Mike CA

    August 1, 2016 at 1:37 pm

    • I don’t know, but hasn’t digital music pretty much eliminated the difference between audio cables? If you’re just sending 0’s and 1’s, what the hell does it matter? I can see if you’re still using like an old turntable or something.


      August 1, 2016 at 3:03 pm

    • I hope anyone who buys these cables wears a rubber when they fuck.

      Clay Carlin

      August 1, 2016 at 3:45 pm

  12. Trump’s supporters are real people and don’t need these meshugasen.


    August 1, 2016 at 1:51 pm

    • No they’re not. Many Trump supporters are morons, like their leftist counterparts.

      Many of these Stormweenies will be voting for Trump, who could be a Jew, because he is married to 2 East Euro wives, according to this comment.

      Bottomline: America is a sh*tland of sh*tlords of all races, and a big eyesore of a 3rd world scum-asylum.


      August 1, 2016 at 2:50 pm

      • Americans I know are decent chaps. Stop making stuff up.


        August 1, 2016 at 6:57 pm

      • Where? Are they in Montana, Wyoming, the Dakotas…?

        Decent people don’t find liberal centers to their liking, especially in a place like NYC. Liberal centers are all about power, status and money for sociopaths. Prole areas are only about money, but many prole areas are now invaded by NAMs.


        August 1, 2016 at 7:23 pm

      • I went to Public HS in NJ for two years and everyone was nice, OK? My parents live in building with over 500 apartments and everyone is again nice. I worked at Wall Street for 20 years and I can’t say people were nice in general, but most were nice to me so I have no complaints. I get alone with guys in the trade, in the gym, on the street – everywhere. My son had lived in PA for a few years and that was an awesome place. So I don’t know why you are bitching all the time. Im very gregarious, like a NAM, so to me it would be nice if more people were like NAMs in this respect, but they aren’t and so what? I’m not gonna complain about it.


        August 1, 2016 at 8:53 pm

  13. I buy Maldon Salt from Amazon. It is about $12 for two 8.5 oz boxes. You don’t use it for cooking. Then there probably wouldn’t be any difference unless you used iodinized salt (GROSS). But as a finishing salt Maldon Salt is divine. The texture changes the entire taste. As far as iodine goes, give your kids sardines or canned sockeye salmon once a week. The idea people who care about salt won’t vote Trump ignores the very large Paleo/cross fit demographic that is nearly 100% white, mostly male, and have a practical, not necessarily status seeking interest in food. Most of these folks support Trump.


    August 1, 2016 at 2:27 pm

    • Interestingly, a recent survey of Cross Fir participants showed a very nearly 50/50 male/female split.
      I’m wondering if Cross Fit might have jumped the proverbial shark. A sign outside the nearest gym – sorry, “box” – says that’s it’s offering a variety of martial arts lessons. Maybe Cross Fit isn’t paying the bills.



      August 1, 2016 at 8:24 pm

    • I work at a grass-fed meat market. We sell the pink salt. People earnestly believe it supplies important minerals. As far as I can tell, it is pretty tasty stuff, but I’ve read that it’s mostly just the fine- or coarse-grainedness of salt that gives it different flavors.

      Many of our customers are muscle-bound paleo dudes who come in to get bones for “bone broth.” Despite seeming like perfectly intelligent men they tend to believe “bone broth” has unique beneficial properties, beyond what used to be ascribed to soup. Over at Uncouth Reflections Paleo Retiree asked if we had reached peak bone broth. Based on my customers the hysteria will take a while to wear itself out. Women come in who feed it to breast-feeding babies. These people spend a ton of money.

      Miss Conduct

      August 2, 2016 at 1:06 am

  14. There is a demonstrable difference in salt when using it as a final topping. A sprinkle of expensive SWPL salt on top of, ohh, asparagus, will taste different (better or not is up to you) than Morton’s salt. It really is different, in both texture and taste (due to different mineral content). Just as there is a difference in using table salt vs. kosher salt. They behave differently.

    However, in cooking, it’s pretty much bollocks. You could waste a lot of money on fancy salt for cooking and it’s a waste. The mineral tastes are too subtle and will be lost in the mix.

    In short, buying expensive salt is fine if (1) you can truly taste the differences (not everyone can, taste buds vary) and (2) you use it properly and not like an idiot. Used properly, one expensive box of SWPL salt should last you a long time. Though $7 for only 1.5 ounces is pretty idiotic however you slice it.


    August 1, 2016 at 3:01 pm

  15. SWPLs know that NaCl is the only mineral which is routinely eaten, that stone age men didn’t eat rocks, and that the medical establishment believes salt causes hypertension.

    this belongs in the same category as Krispy Kreme.

    that is, SWPLs are ok with eating things they believe are bad for their health if and only if they are also absurdly overpriced. the baptism of money, so to say.

    jorge videla

    August 1, 2016 at 3:19 pm

  16. Isn’t it fascinating how the human must incorporate status into every aspect of its existence? Someone mentioned that some people are so rich that they would not pick up $10K if they saw it lying on the street. For me, salt is like that. I know I have to buy a box of it every few years, but I haven’t the slightest idea what it costs, maybe $0.70, maybe less. And yet, as a species, the salt purchase offers an opportunity to project value and status, so 16 oz can also be purchased for $70 as well. In its own perverse way, this is highly logical, consistent.

    Perhaps every product is like this. There are endless examples, from water to vodka. The Grey Goose and Dasani brands being particular successes.

    The Shepherd

    August 1, 2016 at 3:22 pm

    • Dasani is for the people who worry about status just enough not to buy store-brand.


      August 2, 2016 at 12:47 am

      • dasani is a store brand, the prole pizza shop i frequent carries dasani, as does mcdonalds and popeyes.


        August 2, 2016 at 8:56 pm

      • No, the Dasani brand is owned by the Coca-Cola company.


        August 4, 2016 at 1:41 am

    • Dasani is owned by Coca-Cola and is sold at McDonald’s. It’s not spring water either, just filtered tap water. If a brand of bottled water could be prole, then Dasani is as prole as it gets.

      Hildon, which is served at The French Laundry, is an example of a brand of bottled water that conveys status among SWPLs.

      Lothar of the Hill People

      August 3, 2016 at 1:19 am

  17. People who are smug are Hillary supporters in general. If you asked people to rate the quality of their life 1-10, I am quite certain most who give their life a 10 will be voting for Hillary.

    Jay Fink

    August 1, 2016 at 3:38 pm

  18. “I also believe that there is a high correlation between people who buy ridiculously overpriced SWPL salt and people who will vote for Hillary Clinton and who HATE Donald Trump. ”

    I buy gourmet salt- CHECK
    I hate Trump- CHECK
    I wont be voting for HRC- NAC

    Maybe the salt I buy just isnt expensive enough. Buying a decent table salt is one of the cheapest ways to improve your lifestyle.

    Lion of the Turambar

    August 1, 2016 at 4:16 pm

  19. Here in northwest Indiana a 26-ounce box of Morton’s table salt costs about 50¢, and store brands less than that.

    The wife prefers sea salt, which, believe it or not, sells in a 2.2-pound box for 99¢.


    August 1, 2016 at 4:36 pm

  20. Is there no-one here who doesn’t wait for the reductions to come out at seven in the evening, then piles in with the rest of the crowd of scavengers to get their groceries for a penny or at least reduced by 80%? Many people would be embarrassed to do this, but I would be more embarrassed to be seen buying stuff full price. My idea of impressing people would be to show them a beef joint I bought for 40 pence.

    What’s interesting is that despite all the talk of food poverty and food banks becoming more numerous, none of the other “shoppers” who wait for the reductions seem to be poor. (I’ve seen what they drive.)


    August 1, 2016 at 4:44 pm

    • “Is there no-one here who doesn’t wait for the reductions to come out at seven in the evening, then piles in with the rest of the crowd of scavengers to get their groceries for a penny or at least reduced by 80%?”

      I have never heard of this. We have stores here that are open 24 hours. The prices never change.


      August 1, 2016 at 6:10 pm

      • I’m talking about a 24 hour supermarket. They have to sell the stuff before the expiry date or they get fined.
        Fruit and veg goes down to literally one or two pence. On a good day you can get a week’s family’s shopping for less than £10.00. Nice stuff as well.

        Of course, other white people that pay full price make comments like “look at them vultures” or “disgusting” as they walk by, which makes me smile as it is so obviously a manifestation of two of the things that white people like: (1) feeling morally superior to other white people (2) being offended.

        It used to be quite civilised when it was just a group of oldish men involved but now we have Eastern Europeans and therefore you have to be a bit more forceful. But the worst, greediest one is an English man who takes everything, and I see him at church every Sunday.


        August 2, 2016 at 4:30 pm

      • Many Anglo Proles whom I’ve met in Southern Spain, wished they could have access to fresh fruits and vegetables daily, in their native land of England. Produce in the British Isles blows, as with food in general.


        August 2, 2016 at 5:51 pm

      • And this British Bake Off Show, shows you how unappetizing the UK Proles are with food preparation. Not to mention, Britain at least has darkies who take part in it.

        In America, our darkies just whine and complain about inequality.


        August 2, 2016 at 8:21 pm

    • This is true for many go Ernest assistance recipients as well.


      August 1, 2016 at 7:03 pm

      • Government


        August 1, 2016 at 7:44 pm

      • “Many Anglo Proles whom I’ve met in Southern Spain, wished they could have access to fresh fruits and vegetables daily, in their native land of England. Produce in the British Isles blows, as with food in general.”

        Eh? Fresh fruit and veg is in plentiful supply in the UK all year round. I just this evening bought 6 boxes of blueberries, a box of grapes, a box of raspberries (organic), 2 boxes of mushrooms, 2 bunches of asparagus, lettuce, celery, carrots, all for 23 pence.


        August 4, 2016 at 4:51 pm

  21. Costco sells 4 lbs boxes of salt for $1.17. It used to be 99 cents. You are correct re blind taste tests, I believe it was Cooks Illustrated who conducted such a test on fancy vs generic salts and no one could tell the difference.

    As someone who cooks a lot, I’ve found the grain of the salt does make a difference– coarser salts tend to “distribute” better for some reason especially when salting meat to tenderize it before cooking.

    slithy toves

    August 1, 2016 at 5:35 pm

  22. Lion, what were you shopping for at the Farmer’s Market?


    August 1, 2016 at 6:55 pm

    • He was merely field-observing the value transference.


      August 1, 2016 at 8:46 pm

  23. Why is everyone saying how much salt costs at their local grocery store? No one gives a shit lol


    August 2, 2016 at 1:37 am

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