Lion of the Blogosphere

New Apple announcement

There is actually very little here.

There are two new overpriced “RED” versions of the iPhone 7 and 7+. Only difference is the color. Big deal.

The iPhone SE, the most affordable iPhone, is the same price but comes with twice as much storage as before, so 16GB is doubled to 32GB and 64GB is doubled to 128GB. This makes the iPhone SE even a better bargain than before, if you don’t mind a smaller phone.

The iPad Air 2 is replaced by a new iPad just called an iPad. It has an A9 processor instead of the A9X processor in the iPad Pro (but there’s only a very slight performance improvement with the A9X), but costing only $329 it’s a real bargain compared to the $599 list price for the iPad Pro (although I only paid $427.50 for my iPad Pro).

What do you get with the Pro that you don’t get with the iPad? Support for the pencil and keyboard, four speakers instead of only two, a better camera (as if you really are going to use an iPad as a camera), and a superior display with superior anti-reflective coating, but both models have the same pixel count. Also the pro is slightly thinner and lighter (0.96 pounds vs 1.03 pounds).

A very underwhelming announcement. The main takeaway is that Apple is making it’s entry-level iPad and iPhone less expensive than before while not changing anything about the more premium products.

* * *

Although the new iPad has a more advanced chip (A9 vs A8X) than the iPad Air 2 it’s replacing, it’s also thicker, heavier and loses the anti-reflective coating, so it’s actually a less deluxe cheaper inferior product.

Written by Lion of the Blogosphere

March 21, 2017 at 10:47 am

Posted in Technology

20 Responses

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  1. Don’t think anyone expected much. The “big” product will be iPhone 8 (or whatever they call it), which is out this fall. I normally upgrade every 2 years, but I skipped the 7 because I knew the 8 was going to look significantly different. Also, I think it will be very expensive ($1000+) and I hope this will make it more rare. Every damn person has a 6/7, so this will allow me to place myself above other in the social hierarchy and make myself feel better. 😉

    ASF

    March 21, 2017 at 10:51 am

    • The Samsung Note 8 and Galaxy X will blow anything Apple out of the water (fingers crossed that not literally too this time around). They are the devices to get for the few of us who use smartphones as tools, not as status markers.

      HBDfan

      March 21, 2017 at 11:35 am

      • I was being facetious re the status thing of course. I think Samsung makes fine phones, but I have my workflow and home stuff all based on iPhone and various Apple products, and the effort in switching to Android is really not worth it to me. However, I do my work on a Windows 10 PC, and I use a Surface tablet as well.

        The one thing I think the iPhone is legitimately better at is OS updates, which get pushed out regularly to everyone. With Android it seems like you have to wait for the manufacturer to do this, unless you have a Google made phone. I realize you can flash ROMs to latest updates too, but I’ve just gone past the days when I want to spend even 5 minutes doing something like this, no matter how straightforward it is.

        ASF

        March 21, 2017 at 1:11 pm

      • Most people don’t even use it as a tool. They just make a few calls, get email, watch Youtube and talk to their grandchildren on facetime.

        I would say half the people have way more phone than they need.

        ttgy

        March 21, 2017 at 7:26 pm

  2. apple’s announcements have been snooze-inducing since the iphone. Nothing new. All they do is release new iterations of the same stuff .

    grey enlightenment

    March 21, 2017 at 12:18 pm

  3. You left out the new Apple watch bands and iPhone cases that were announced …… zzzzzzz.

    mikeca

    March 21, 2017 at 12:47 pm

  4. I think Tim Cook is an awful CEO. He has no product vision; he was originally hired for his operational expertise. Also, he makes too many forays into social justice; this by a company that regularly avoids (legally probably) billions of dollars in taxes. I don’t think Jobs was too into charity or social causes.

    ASF

    March 21, 2017 at 1:13 pm

    • What forays into social justice? Apple has been relatively tame from what I’ve seen, Tim Cook barely even makes a scene about being gay.

      Kaz

      March 21, 2017 at 9:57 pm

  5. Wait, prices for Apple are going down? You’re shitting me right? Is Tim Cook smoking crack? You can’t have bargain basement status symbols! If you see niggas in the hood playing with Ipads and Iphones, you might as well have Samsung son. Half the status is the PRICE. Man they better send Tim Cook to Dunkin Donuts or Wal-Mart. That queen just doesn’t understand snobs and status. See, this is why socialists should not become CEOs.

    Joshua Sinistar

    March 21, 2017 at 1:35 pm

  6. After Steve Job’s death, you just knew that Apple was down-hill mode. Tim Cook may be fine at managing day-to-day operations, but he’s certainly no visionary.

    Roli

    March 21, 2017 at 2:25 pm

  7. I went with Android for about 5 months, a Pixal XL that is priced like an iphone, and it sucks compared to iPhone. I am not an apple fan, I have a windows PC and android tablet which I am fine with. But for a telephone, navigation music and email device, iPhone is just much better.

    Iphones are extremely easy to get rid of used for a good price. At 2 years androids tend to be junky without a case, much less than older iphones that are better built.

    I dont think it is much of a status symbol anymore. People who care know the Pixel XL is just as expensive (same for the top Samsung) and it looks very pretty.

    Pop

    March 21, 2017 at 3:02 pm

    • I wonder how many people really care about the quality of the camera, which seems to be a big selling point.

      Is 8mp or 12 mp a big deal for most?

      ttgy

      March 21, 2017 at 10:33 pm

      • There are other quality factors that make the iPad Pro camera better besides the number of pixels. That said, I don’t see myself ever using it.

        Lion of the Blogosphere

        March 21, 2017 at 11:39 pm

  8. I think the next battlefield for smartphones is going to be shrinking the overall size while keeping the screen as large as possible.

    I would like to see a 4 inch screen in a 3.75 by 3.30 package, A 5.5 inch screen could be 5 by 2.70 or so.

    in 5 years there will be a quality basic phone that is dirt cheap. They are already giving away a Samsung Sky with a 125.00 Tracfone card.

    ttgy

    March 21, 2017 at 7:24 pm

  9. The other inherent advantage of iphone is the superior OS for mobile uses less power, allowing for a smaller and lighter battery without any actual loss of life.

    Pop

    March 21, 2017 at 7:49 pm

  10. For reference a 32 GB MicroSD card is $12 and a 128 GB MicroSD is $40. Conservatively there’s upwards of 250% markup over retail market value for these items. I recently bought myself a 128 GB and use it to store literally my entire music collection on a device smaller than my little finger.

    Panther of the Blogocube

    March 21, 2017 at 11:47 pm

  11. I’ve been experimenting with a Samsung smartphone for the last few months, and I dislike it intensely. In fact, words cannot express how much I despise it. I’m going to switch back to a smaller and simpler cell phone soon.

    The iPod Touch I own has turned out to be useful when traveling, as a camera and for light Internet access. But for my purposes, something a bit larger, like an iPad Mini, would work well when away from home. I like the idea of that new iPad, but at that size, I might as well get a small Chromebook first.

    Yankee

    March 22, 2017 at 7:07 am

  12. Given the poor performance difference to price increase ratio between the two IPad lines, the smart buy for people with a tech budget (most people) looks to be the IPad; with its drastically reduced price likely meant to increase market accessibility to Apple products.

    In essence, the standard IPad is now the ‘Apple for poor people’ model, similar to the low end IPhone release. Though, this doesn’t make it any less the smarter buy.

    The IPad Pro looks to be priced for people for whom Apple is a hobby (you’d be surprised as to how many ditch digging proles this is true for; or perhaps unsurprised) or for whom price matters less.

    This market would also include the over-privileged children of the upper-middles (who can afford the Pro) and the children of middle strivers (who might buy the Pro even though they can only actually afford the standard model) who convince themselves that they need the functionality of the Pro model, out of a desperate need to signal, when they don’t. Think the average Art School student body.

    The poor performance to price increase ratio of the IPad Pro is saying to the world: “I can afford it, even if it isn’t actually worth it”.

    In short, Apple seems to be building and pricing its IPads for the U.S. class structure; tailored to the signalling need (the price impractical Pro vs the practical standard model) of the class strivers, and the affordability need of the proles. Or at least that might be a valid interpretation.

    It might be worth it to note that this maneuver works to better democratize the brand, which would theoretically lower the status of the brand if there were any real status competitors in tech and if tech, itself, fit into Fussell’s model outside of “always low class”.

    I would have been interested in Fussell’s take on the upper class use of status tech brands like Apple.

    There aren’t any competitors for Apple in terms of status, and so the upper-middle and middles may have to suffer due to the fact that more ghetto dwellers will now have an Apple logo on a large piece of tech hardware that they own.

    Dave

    March 22, 2017 at 1:15 pm

    • To be fair to the Pro, I really do like the improved screen over the iPad 4th gen, and I believe the new cheap iPad has the same screen as my old iPad 4th gen.

      Lion of the Blogosphere

      March 22, 2017 at 1:37 pm

      • Don’t get me wrong, if I was in the market and had the extra money to spend (see below), I’d buy the Pro. I’m also a sucker for screen quality.

        If I was in the market, and had to decide between the IPad standard in combination with the purchase of a needed larger capacity server grade HDD (around $300), and an IPAd Pro, then there would be no question on the matter.

        The tech budget would dictate that I bought the standard model, and I wouldn’t feel bad about it given the small performance difference.

        Tech (for me) is always about the practical matter of budget allocation. As tech becomes obsolete / breaks / becomes filled up, all eventualities that one can set their watch by, money needs to be laid out. It’s about keeping up with those eventualities, which generally requires buying acceptable (usually not top of the line) tech.

        Though, it’s also relative. My personal budget considerations would be non-considerations for others with larger budgets. That being said, Apple generally improves their screens every cycle or two. Thus, even a larger budget may get bogged down if someone wants to buy the newest iMac screen upon each release, for example. Personally, I find that I am usually best served, in terms of my overall management of all of the tech bullshit that I own, with going with the best buy rather than what I actually want. But, again, that’s specific to me.

        Dave

        March 22, 2017 at 2:00 pm


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