Lion of the Blogosphere

Pepsi ad with Kendall Jenner

It shows diversity on steroids. Blacks, Asians, Muslims, queers, and some token hipster-type whites. You can be sure that none of these people voted for Donald Trump. They are all having a fun good-natured protest march of some sort. Then Kendall Jenner takes off a blonde wig, joins the march, and gives a can of Pepsi to the best looking police officer in a row of police who are watching the march. The police officers are the only people in the video who probably voted for Donald Trump.

Since the commercial seems to be yet another case of our big corporations glorifying diversity, why is anyone upset about it? It’s just another example of how liberalism is now part and parcel of the establishment corporate structure.

I’ll just quote the NY Times:

It was, current activists say, precisely the opposite of their real-world experience of protesting police brutality.

In torrid criticism after the ad was posted, commentators on social media accused Pepsi of appropriating imagery from serious protests to sell its product, while minimizing the danger protesters encounter and the frustration they feel.

Elle Hearns, the executive director of the Marsha P. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad “plays down the sacrifices people have historically taken in utilizing protests.”

“No one is finding joy from Pepsi at a protest,” she said. “That’s just not the reality of our lives. That’s not what it looks like to take bold action.”

I don’t see any reason, based on the video, for the cops to be angry or fearful of the crowd, who just appear to be non-violent hipster types. There are no angry ghetto blacks to be seen. It looks to me like every actor in the video is a college graduate.

Now, if a TV ad showed a realistic view of protesting blacks as angry ghetto types who will beat anyone up who gets in their way, then the ad would surely be accused of being “racist.” The purpose of diversity marketing is to teach racist whites that the others are good people and that you should welcome millions more of them into the country. And when has a Pepsi ad ever been realistic? Pepsi always inserts itself into overly sentimental moments when in the real world calling attention to a brand of soda would be the last thing on anyone’s mind.

But this “protest” is more like a parade than a scary protest, with friendly-looking, happy, well-behaved participants who joined the march not because they are angry at anything but because they don’t want to be left out, so naturally the cops are in a relatively good mood, and of course the young cop will be pretty happy to receive the attention of the extremely attractive Kendall Jenner.

* * *

I think the symbolism of the cop drinking a Pepsi is supposed to be that, by drinking Pepsi, the cop takes a small step towards being one of the cool, hip, praiseworthy, diverse people and not a dull, boring, possibly racist and fascist but definitely suffering from the sin of white privilege, establishment drone.

There’s also the hint that drinking the other brand of cola might make you a racist.

Written by Lion of the Blogosphere

April 6, 2017 at 10:21 am

Posted in Uncategorized

40 Responses

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  1. Basically my view on this.

    And as for #BlackLivesMatter types being offended, there’s no indication in the video it’s supposed to be one of their protests (the peace and love stuff even suggests otherwise). It’s an anti-racist ad if anything, showing that no one has anything to fear from diverse, good-natured people who can hold a protest march without becoming violent.

    The most ludicrous take was that Jenner handing the soda to the young Eric Estrada lookalike cop was somehow mocking the pic of the lady in the dress with the riot cops.

    This kerfuffle also shows the limits of diversity. Even having a woman of color as CEO didn’t shield Pepsi from a witch hunt.

    Dave Pinsen

    April 6, 2017 at 10:56 am

    • Putting her life on the line by standing there? When’s the last time riot cops killed nonviolent protesters? These people need to go live in a real dangerous country and get their asses kicked.

      Fact Checker

      April 6, 2017 at 11:24 am

  2. Otis is right. America is not worth saving nor can it be saved. The 50% who deserve a better fait should simply seek to drive the other 50% into California and part ways via peaceful secession (and then extend the wall across the US California border). We should block all communication from that territory as well. Almost like a reverse Berlin Wall. The cancer must no longer be allowed to spread.

    For many this will mean parting with family and friends.

    Paul Ryan's Sickly Old Lapdog

    April 6, 2017 at 10:57 am

  3. the backlash to this add is the Left going full retard.

    This add creates the exact view the Left should want to create of diversity/Leftism: non-threatening, attractive and hip while “fighting the power”.

    What is the Left’s problem? Do they *want* to lose?

    Otis the Sweaty

    April 6, 2017 at 11:00 am

    • It’s strategic.

      Pepsi’s marketing has no idea what they did wrong but they do know that they didn’t satisfy the left. The left has no idea what Pepsi did wrong but they do know that they’re not happy.

      Pepsi has to try harder to be more leftist then maybe they can win the approval of the left!

      Steve Johnson

      April 6, 2017 at 12:10 pm

      • I believe it’s strategic.

        Unless the backlash actually affects the bottom line of Pepsi, I’ll continue to believe that the controversy over this ad is purposefully promoted (initiated?) by Pepsi in order to get people talking about their ad. You might ask how that actually benefits Pepsi, and that’s vague, but it will show up great on the marketing firm’s report on how effective their ad campaign was.

        Panther of the Blogocube

        April 7, 2017 at 1:24 am

      • It benefits Pepsi because companies like Pepsi makes campaigns to keep their product in people minds. There is no good and bad associated with a soda, it is not much different to all other sodas, the only thing that matters is that people remember that it exists among million of other brands.

        Hashed

        April 7, 2017 at 8:08 pm

  4. I talked to my brother about the ad, and he is hardcore woke Left, and he was extremely upset about it. He found it very offensive.

    Otis the Sweaty

    April 6, 2017 at 11:13 am

    • Why is he upset by the ad? I’m truly curious, not trolling. It shows everything about the left as good, and everything about the “mainstream” as worthy of being crushed.

      Some observations, please everyone is free to disagree:

      1. The Asian guy is playing the cello, the quintessential European classical instrument (Yo Yo Ma anyone?), and joins the colored/hipster/trans march. At 1:40 he exchanges a significant glance with the blonde white girl. Gonna join us? (I.e., lose those blonde genes in the tide of color).

      2. She rips off her blonde wig and wipes off her lipstick – wiping off her white privilege.

      3. At 1:43 the line of cops – all white men.

      Pepsi’s CEO is Indra Krishnamurty Nooyi. I looked up her caste and she is a Tamil Brahmin. They run the show in India, and come here and bitch and moan about racism.

      gothamette

      April 6, 2017 at 1:56 pm

      • I agree with you that the ad was intentionally designed to show the goodness of diversity, and that most of the symbolism of the kind you mention was probably intentionally planned and not happenstance.

        Lion of the Blogosphere

        April 6, 2017 at 2:12 pm

      • Of course it was all planned. I’ve worked in advertising. Not an eyelash is unplanned. The question is, why would the left be so upset by such a flattering portrayal? I say it’s because they hate to be unmasked.

        gothamette

        April 6, 2017 at 4:16 pm

      • The left hates cultural appropriation. Pepsi is considered a mega corporation (not a maga corporation… Badum ba…) thus an instrument of the fascist right (I know… Left logic is retarded). So Pepsi is culturally appropriating their struggle.

        Paul Ryan's Sickly Old Lapdog

        April 6, 2017 at 4:31 pm

      • 1. The ad centers around rich white airhead Kendall Jenner.
        2. It humanizes the police.
        3. The ad “appropriates” the resistance without actually being explicitly for it. Basically it makes the resistance into a trendy cool thing instead of being about BLM and being anti white.

        Otis the Sweaty

        April 6, 2017 at 9:04 pm

      • I can see all that. But I think what truly gets their goat is that accurately portraying them makes them look stupid. Cos they are. And, they hate the idea that anyone can “do” woke leftism, as if it’s a kind of pose, with hair styles and clothing styles and all. Which it is.

        gothamette

        April 8, 2017 at 4:12 pm

  5. Just a matter of time before progressive liberalism becomes uncool now

    Fact Checker

    April 6, 2017 at 11:22 am

    • talking about “white privilege” will never be cool, but pop culture will always be the domain of the Left, so there is only so uncool liberalism can be.

      Otis the Sweaty

      April 6, 2017 at 12:11 pm

      • ‘Always’ is quite a statement given that pop culture was not in the past in charge of such a thing as ‘pop culture,’ to the extent that such a thing existed.

        Panther of the Blogocube

        April 7, 2017 at 1:27 am

      • Correction: “given that *the Left* was not …”

        Panther of the Blogocube

        April 7, 2017 at 10:51 am

  6. #CrowdSoDiverse

    #CopsSoWhite

    Oh, there’s NO agenda going on there!

    Hilarious that the Lefties get upset about this nauseating pro-diversity propaganda. This is the world they wanted! But this is really the funny part:

    “…commentators on social media accused Pepsi of appropriating imagery from serious protests to sell its product, while minimizing the danger protesters encounter and the frustration they feel…”

    Lol! The “danger” protesters face! Of course, if you don’t start throwing rocks and bottles at the cops, or attacking Trump supporters, or smashing windows, your “danger” level is basically zero. But the Progs love love love to see themselves as brave protesters against “the system,” when in fact they are too stupid to understand they are doing the work of the system, they are doing precisely what the system wants of them.

    Like the tweet Pinsen posted above, the idiot SJW talking about “putting your life on the line.” Hilarious! Has ONE SINGLE protester EVER been killed, since Kent State? Other then possibly in scuffles between protesters that break out. But they really think they are out there being killed by cops in vast numbers.

    It’s a flippin’ mad house.

    peterike

    April 6, 2017 at 11:32 am

    • When the Red Sox won the World Series in ’04, we had that rarity, a riot by (drunken, celebrating) white people. Anyway, the Boston Police used bean bag guns for crowd control, and a coed was killed. IIRC her family got a big settlement. That’s the only example that comes to mind, although it wasn’t a protest, just a rowdy crowd.

      snorlaxwp

      April 6, 2017 at 6:22 pm

  7. If Beyonce had done the ad, you never would have heard a peep of complaint.

    Ice Hole

    April 6, 2017 at 11:36 am

  8. Didn’t Pepsi retool their logo and launch an ad campaign to synchronize with the Obama campaign nine years ago? Luckily, Coke tastes better than Pepsi.

    http://nymag.com/news/features/all-new/53371/

    Gozo

    April 6, 2017 at 11:58 am

  9. For those interested, the ever Prog Gothamist corrals a bunch of stupid SJW tweets on the matter.

    http://gothamist.com/2017/04/05/jenner_pepsi_tone_deaf_ad.php

    Also, apparently, Pepsi has pulled the ad.

    peterike

    April 6, 2017 at 12:00 pm

    • Karl Denningers healthcare solution would have the benefit of wrecking the soda business.. You want to drink soda? No more tax payer subsidized diabetes meds. This is the free market solution to the soda tax.

      Paul Ryan's Sickly Old Lapdog

      April 6, 2017 at 4:40 pm

  10. I was disgusted by the ad for the opposite reasons, but can we talk about how hundreds of people must have been in some way involved with this ad (the production crew, the actors, the ad team, Pepsi executives, all their significant others) and seemingly none of them voiced what a terrible idea this ad was? Lion would say that this exposes the dangers of Groupthink, and that does probably explain a lot.

    I propose that there are a lot of autistic tendencies among the intelligent (Trump included) and this explains the behavior of these left leaning corporations. It’s no secret that Trump is a rather vindictive man, so it shows an autistic lack of awareness when monopolistic corporations like Apple, Google, and Amazon come out against Trump’s travel ban and expect Trump to play nice. It shows an autistic lack of awareness when politicians flood advanced countries (except Japan) with immigrants and refugees because of a totally non-existent labor shortage, or when the CEO of Starbucks thinks refugees are more deserving of jobs than Americans. And here, we see Pepsi have an expensive ad blow in their face because of an autistic lack of awareness, months after their autistic CEO criticized Trump’s election.

    One of the facile arguments for diversity is that it brings different perspectives, yet, as mentioned, none of the diverse crew behind the ad predicted the backlash that almost any conservative could have predicted, none of them had a different enough perspective to raise issues with the ad.

    JohnBeck

    April 6, 2017 at 12:30 pm

    • “none of the diverse crew behind the ad predicted the backlash that almost any conservative could have predicted”

      I wouldn’t have predicted any backlash against this ad.

      Lion of the Blogosphere

      April 6, 2017 at 1:41 pm

      • Yeah. Why was there a backlash? My explanation is that Big Capital blew it by being too obviously pro-prog. The game is that Big Cap is supposed to cover the left’s back, but surreptitiously. This was blatant. All it did was show the left as it is: Muslim, non-white, gender nonconforming, anti-cop, anti-white. The prize is the blonde, which they got. What’s not to like?

        The honesty.

        gothamette

        April 6, 2017 at 1:59 pm

      • Cultural appropriation. The left hates it beyond everything else (it means you need to come up with something new to be cool).

        Paul Ryan's Sickly Old Lapdog

        April 6, 2017 at 4:46 pm

  11. “It was, current activists say, precisely the opposite of their real-world experience of protesting police brutality.”

    The only brutality at their protests is from the militants themselves.

    destructure

    April 6, 2017 at 1:06 pm

  12. Maybe they were protesting the new coke.

    This just seems like a stupid commercial. I don’t understand why anyone got upset about it.

    mikeca

    April 6, 2017 at 2:27 pm

    • I’m going to take a guess as to why the lefties the ad is glorifying hate the ad.

      Even though the lefties run everything, they like to pretend they are the rebels. If a big company like Pepsi is sucking up to the left, it makes them feel less rebellious, it risks making it even more obvious that the establishment is leftist, not the foe the street-level leftists like to pretend they are standing up to.

      Gozo

      April 6, 2017 at 3:58 pm

  13. As has been said before, the left will eat itself, though it just can’t happen soon enough. However long it takes, it’s still gratifying to see the likes of Kendall Jenner and PepsiCo executives becoming the objects of hatred of the seething left.

    Roli

    April 6, 2017 at 4:12 pm

    • Yes. Pepsi is a leftist company harming Americans with outsourcing and shitty diabetese inducing beverages. Fuck them, fuck the left, and fuck the shitbags who made the commercial.

      As Churchill once said (Ward the disgraced college professor, not Winston)… They are little Eichmanns.

      Paul Ryan's Sickly Old Lapdog

      April 6, 2017 at 4:48 pm

  14. Horrible miscalculation. It alienates both ends of the spectrum. Pepsi is a prole drink to begin with so 90% of its customers could care less about BLM. And it only pisses off SJW who rightly perceive this ad as a patronizing, high gloss whitewashing of what the movement represents. There are only a few blacks even visible, and you better believe that was on purpose.

    B.T.D.T.

    April 6, 2017 at 4:46 pm

  15. The fault line here is the Far Left vs. the Center Left. The Center Left (think Hillary) made its peace with Capital a long time ago. The Far Left (think Bernie) hasn’t. The Far Left is upset that Pepsi – a liberal corporation – has appropriated its symbols.

    The only people who hate liberals more than conservatives do are progressives.

    Tom

    April 6, 2017 at 5:41 pm

  16. This ad IS stupid. Whatever you think of BLM or other leftist/prog protests, inserting a cheap product (in this case, can of Pepsi) as some sort of symbol of reconciliation or solution to all of life’s problems is completely ridiculous. Only symbolic objects, or something incredibly expensive, valuable and laboriously hand-made, would work in that kind of context. Whoever approved this ad was very dumb.

    Bazillionaire

    April 6, 2017 at 8:47 pm

  17. I get why so many people feel offended. The ad is essentially a parody of leftwing obsessions of diversity, protesting, islamophobia, etc. Even blonde girl resentment among white women is touched on. The pandering is just way too much.

    Wouldn’t feel offended if you realized the person you’re talking to is pandering to you by saying things to appeal to you in exaggerated manner?

    Jimi

    April 6, 2017 at 8:53 pm

  18. The ad was inauthentic and made fun of elitists.

    jz

    April 6, 2017 at 10:55 pm

  19. The ad was full of clichés and no one wants to be seen as a cliché. That is why the Left hated it.

    DataExplorer

    April 7, 2017 at 4:33 pm


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